Murene by Heuliez: 1970 Porsche 914-6 Prototype

We featured a $1300 Volvo 240 that was hacked into an El Camino this morning..so I figured it was time to post a Porsche 914 that had been modified to look like a Lotus Elite. Yes, the price tag might be 100x higher, but the dedication to doing what you want and not what other people want is too much of a coincidence. Find this 1970 Porsche 914-6 Prototype bidding for $125,000 with a few minutes to go located in Strasbourg, France via pcarmarket.com. Tip from Mark.

From the seller:
It is our pleasure to present this one-of-a-kind 1970 Porsche 914-6 prototype with coachwork by Heuliez. At the suggestion of then-employee Jacques Cooper, French firm Brissonneau et Lotz obtained an early production 914-6 months before its official public debut to partake in a Porsche design restyling competition. Suffering a series of financial setbacks early in its development, Cooper managed to broker a deal between Brissonneau and independent designer Henri Heuliez, who readily agreed to take on the project as a means to gain a foothold in the automotive industry. Heuliez’s work progressed from a sketch to a running and driving prototype in just two-and-a-half months. Designed by Cooper, a former Raymond Loewy employee, this coachbuilt 914-6 prototype was the third and last of the wedge-like factory-backed design studies presented that year, the first being an Albrecht von Goertz design by Eurostyle Torino, the other, Tapiro, the work of Giorgetto Giugiaro’s ItalDesign. Debuted to the public in Heuliez’s booth at the 1970 Paris Motor Show, Murene as it became known, later displayed at the Geneva Motor Show in the fall. Murene remained in the private collection of Heuliez for over 40 years until the firm’s closure in 2012 when it was purchased by the current owner. Most recently displayed at the Porsche Museum in 2019 celebrating the 50th Anniversary of the 914 model, this incredibly unique design study is now being offered for auction out of an esteemed collection in Strasbourg, France.

Nearly all the 914’s original Karmann panels were swapped in favor of custom metal coachwork. The design envisioned a wedge-like body style that swooped upward toward the rear. Cooper incorporated gills within the widened B-pillars replacing the 914’s horizontally mounted grille above the engine. Other details include unique badging, fender-mounted mirrors, and custom taillamps. Murene was originally presented in brown metallic over light beige for the 1970 Paris Motor Show (Salon de l’Automobile) and Geneva Motor Show (Salon Auto Genève). Acquired from Brissonneau in 1971, Heuliez refinished Murene in metallic orange over beige and added the car to his personal collection. Murene is said to have been restored by Heuliez in 2012 shortly before the current owner’s acquisition. Evidence of its original brown metallic paintwork can be seen in images provided in the listing gallery. Murene rides on a set of 5-lug 15” Mahle Gas Burner wheels mounted with period-style Vredestein Sprint Classic tires.

The interior presents a unique two-tone black and tan theme. The traditional vinyl-wrapped dashboard is traded for one of leather, and the black and corduroy seats remain in typical 914 fashion with light patina showing throughout. The two-tone door panels are fitted with leather armrests and a triangular instrument cluster houses three analog Porsche dials including temperature gauges, a tachometer, and a speedometer. Other features include a traditional 914 steering wheel, switches for lights, heat, and defrost, as well as a Becker AM radio.

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This does look kind of like something AMC designed, but to be fair, it looks like something they’d have designed if Dick Teague had been given a 914 instead of a Hornet and a lot fewer constraints on what sheet metal had to remain the same.
Well Dick Teague did design the AMX/3 which was going to be built by Karmann when they finished building European Javlins but ”stuff happened”and they didn’t.
I believe that ex Ramond Lowey studio staff worked on this so maybe it should be compared to the Avanti.
Sold for $159,914, which seems like a bargain considering the price of a regular 914/6 and this’s history.
That is a good looking car. Fitting heavily modded DT car. Really highlights that the gulf between home designer and factory designer is vast.
This is an ugly car to me and I don’t like the wheels with those wide fenders. Unique it is and for a reason, that does not make it valuable except to a museum. The interior is typical VW 914 with VDO instruments and upgrade by Porsche to try to make it into sports car by adding its engine. The whole thing does not look right to me.
Watching the Volkswagen Classic video (first video after you follow the seller’s link) is really worth it. Shows the relationship of car to driver size and gives some additional info.
Quite an amazing beast. Why does this body feel more French the British?
-Sam (the Alsace Sam…)
PS I thought this was evocative (derivative? downright plagiaristic?) of the Lotus Elite, but famed Lotus/TVR/Jaguar body designer Oliver Winterbottom didn’t pen the Elite Type 75 style body until 1973/74. Food for thought…