1k: How Not To Sell: 1969 Fiat 850 Spider

The Fiat 850 Spider is a small rear-engine rear-drive two seater from Fabbrica Italiana Automobili Torino and was built from 1964-1973.  An 850 Spider is a great inexpensive option for a low-budget classic, but today’s feature isn’t going to win any CLIO awards.  Find this 1969 Fiat 850 Spider for sale in Chicago, IL for $800 via craigslist.  Tip from Scooter.

There are a number of things that clearly stand out in this ad as putting off potential buyers.  First up is the ALL CAPS in the ad text…seriously folks, telegraphy has been a dead technology since computers arrived in the 1970s.  Capitalization rules are simple, the first letter in a sentence and pronouns…that is it.  Next up, the ad is severely lacking in details, you need to explain how long you’ve owned the car, does it run/drive, these kind of issues shouldn’t require a phone call for more “INF.”  Finally, when showing a picture of the trunk for example, you should focus on the trunk compartment and not the underside of the lid…seriously, this ad is just horrible.

See a worse ad for a classic Fiat? email us here: tips@dailyturismo.com