Powered by the People: Schwinn Varsity

Powered by the People: Schwinn Varsity

Ford had the Model T.  Volkswagen had the Beetle.  And the Schwinn Bicycle Company of Chicago, Illinois had the Varsity.  Like the other two, the Schwinn Varsity was not a very good bike itself, but Schwinn timed the market just right to when the boomers were transitioning from their banana seat bikes to “lightweight” European […]

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