Repeat Offender: 1978 Mercury Monarch


The general rule when selling your used car or classic is to start your asking price high and then lower it if you don’t sell. This way you maximize your selling price — start high and then wait for the right buyer or drop and sell. Seems logical. Or you could list the car for $12k and then INCREASE the asking price and keep the car forever. Perhaps this is a 3D chess move when the wife wants you to downsize the fleet. Yes dear, the car is for sale, nobody wants it. Find this 1978 Mercury Monarch offered for $14,000 in Fall Branch, TN via craigslist. Tip from Cory.

From the seller:
1978 Mercury Monarch
VIN: XXXXXXXXXXXX
condition: excellent
cylinders: 8 cylinders
drive: rwd
fuel: gas
odometer: 114000
paint color: red
size: mid-size
title status: clean
transmission: manual
type: coupe
Dare to be different!!! Super Rare. They made 585 of these in ’78 with a 4-speed. low HP 302 (135hp?) but runs down the road nice and smooth. Car is from Vegas………NO RUST! According to Marti Report, built on Valentine’s day sold in Michigan , (I have dealer plate surround) went to Denver , then Vegas.
Other equipment: P/Steering , P/Brakes, rear defogger, Factory AM/FM-8-track and it works, Factory A/C car. Buckets with console , factory mag wheels. Upholstery is near mint. Paint is not perfect, but done about 7 years ago.
Since owning I have done the following: New brakes, clutch, shocks, A/C Conversion, carb rebuild, Cooper tires, Misc bushing/tie rod ends, new hood ornamentMisc: Horn does not work. Gas gauge stopped working (I have new tank float for it), and A/C has a small leak, (worked all summer, but now not as cold.) Otherwise a very dependable ride.
drove it 5 years, time to move on to another project in the wings. Morons keep moving with your “is it still available ” BS. If you’re serious CALL ME!! I’m off I-81 @Exit 50 about 80 mile from Pigeon Forge.
Camaro, Mustang, Challenger, Chevelle, Falcon, Fairlane, Comet, Impala, Galaxie, Charger, Super Duty, Stick shift, 302,



See a better way to drive something regal? tips@dailyturismo.com
“Super Rare. They made 585 of these in ’78 with a 4-speed. low HP 302 (135hp?) but runs down the road nice and smooth”
Rare low power slow version? Sign me up!
“ Horn does not work”
i don’t think many of those big rubber squishy mid 70s Ford horn button work. Door handles haven’t broken off, this thing’s been babied!
Should be the SROD 4 spd which means 4th is overdrive not particularly strong but with 135 HP how could you hurt it?
Monarch…the Bordello edition of a Ford Granada?
In 75, it was mistaken for a Cadillac & priced like VW.
https://www.youtube.com/watch?v=Z6bmACWezAc
(memorable 2nd ad in this compilation)
By 76 & 77 it was a domestic Mercedes.
https://www.youtube.com/watch?v=B2NGPnyqTOk
https://www.youtube.com/watch?v=qzIVJlOPwxQ
this seller’s pricing opinion aside, I think the rabbit would be the best value 78 to still have
I’m gonna wait until the asking price is $20,000 and then I’ll buy it.
If someone doesn’t buy it this weekend, I’m gonna fix the horn and raise the price 50%.