When can you use the term “low-miles” in a used car ad? Under 50K? Less than 100K? If you have looked at a lot of car ads, you will find that the term depends on a few factors. Here is an example of an SUV that could make the cut. Find this 2006 Jeep Limited CRD 4×4 for sale in Columbus, OH for $8,250 via craigslist.
Malaise era American cars weren’t made to go much further than 100K miles. Tolerances were not as tight as they are now. Materials were not as advanced as they are today. Engineering was not as refined as it is currently. You could say that 200K miles is the new 100K miles. In the case of this Jeep, you could call its 113K odometer reading “low-miles” in an ad headline and not too many people would throw the BS flag. These Common Rail Diesel powered 4x4s often reach well over 300K and are still going strong.
The seller of this Jeep refrains from claiming “low-miles” and my hat is off to her or him. The mileage figure is placed in the ad body, and in the ad criteria section, as it should be. After all, what will make you close out an ad faster than the absence of an odometer reading?
A claim of “low-miles” as a selling point for a contemporary passenger car with over 100K miles would probably detract from a seller’s credibility in most cases. Some cars, however, should be exempt from this rule. Examples are: Lexus 400 series sedans, anything powered by a Cummins diesel engine (anything under 150K is just gettin’ broke in), and Checker cabs. Please list your “cars that can’t be killed with conventional weapons” in the comment section below.
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