• I"m not one for ethnic jokes.

    But I'd heard some serious car guys talking about how the "Starion" name came about.

    When it came out, Mitsubishi wanted to position the Starion as a challenger to Ford's pony car, the Mustang.

    However, the Japanese marketers could not hear the difference between an "L" and an "R" sound.

    So they thought "Starion" was the same as "Stallion".

    True story? Or an Urban Legend?

    -Stan (the curious Stan…)

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