• The biggest fault with these isn't the 12-cylinder… it's the fact that it's hard to distinguish the Phaeton from so many other VW/Audi products of the era. In particular it looks like the Passat, which at the time cost 50%-70% less, depending on options.

    How the Phaeton design was given approval at VW is a mystery. Perfect example of how too rigid adherence to corporate branding can actually hurt the brand. Who wants to spend double (or more) on a car that will be mistaken for a base model? So many brands, particularly German ones, fall victim to this practice.

    • "Who wants to spend double (or more) on a car that will be mistaken for a base model?I" I
      t's a German thing. For instance on Mercedes-Benz's V12 models there is a factory option number for deleting the badges
      nytimes.com/2009/10/11/automobiles/11BADGES.html

      In other parts of the world appearing to be rich can lead to really unpleasant problems.

    • Brand management gets a bad rap sometimes (probably from General Motors emphasizing it over actually building better cars), but the Phaeton is Exhibit A of what can go wrong when you don't make some attempt at managing your brand identity. Building a 12 cylinder, ultra-luxury car, and then slapping it with a nameplate that literally translates as "People's Car" did not make sense.

    • Yes, it took me a while to figure out how those engines are laid out, but you are correct that they are two VR6s sharing a crank.

      [image src=" static.cargurus.com/images/site/2011/04/20/21/14/pic-8319570067311630410-1600×1200.jpeg?_ga=2.254651080.1366364420.1550870577-1187294508.1536249803" width="400px"/]

      But the whole idea of a VW and a Bentley sharing a platform and drive train is just WRONG on so many levels. W.O. Bentley must be up to around 6000 rpm spinning in his grave…..

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